Humans have a natural affinity for visuals, with data showing that 68% of consumers are more inclined to engage with images, 50% with videos, and only 30% with text-based posts. Visual content plays a pivotal role in capturing attention and effectively conveying messages. In Malaysia, social media posts featuring visuals experience 12% more engagement on platforms like Meta compared to those without images. As a result, 70% of companies integrate visual marketing strategies into their content marketing to boost engagement.
To create compelling visual content, we provide some straightforward social media design tips to help you develop an impactful marketing campaign. But first, let's delve into the significance of visual content creation on social media.
The Importance of Social Media Visual Content Creation
Investing in visual content creation is crucial because it combines visuals and text to tell a more comprehensive story, aiding audience comprehension. Much like watching a movie instead of reading a book, visuals make the content more memorable and engaging. The challenge lies in how to create such content effectively.
If you're struggling to design engaging social media graphics, this article will guide you on how to easily create captivating visual content for your social media pages.
How to Create Visually Attractive Social Media Graphics
Consistency across all channels is key to ensuring your brand delivers a unified message. Your visuals should align with your brand identity, maintaining consistency in design elements across different platforms. This approach prevents confusion and reinforces brand recognition.
Visuals should be adaptable to various platforms, as audiences may engage with content differently across social media and company websites. A well-designed image should seamlessly fit different online platforms' visual requirements.
Tips on Creating Great Social Media Visual Content
1. Be Consistent in Your Brand Identity
Consistency in branding across social media channels is crucial. Research your target audience's interests by analyzing competitors' engagement strategies. Use a mood board to guide your branding, including elements like color palettes, font styles, image examples, and logos. Consistent elements across all visual creations enhance brand recognition and awareness.
2. Determine Your Design Resources
If you lack a designer or digital marketing agency, numerous tools can help create professional visuals. While tools like Adobe Photoshop require expertise, user-friendly options like Canva, Piktochart, Venngage, and Pablo offer accessible alternatives. Be mindful of potential costs for premium features.
3. Get the Social Media Sizes Right
Each social media platform has specific image size requirements. Adhering to these guidelines prevents pixelation and ensures your visuals are displayed correctly, boosting engagement and viewability.
4. Be Aware of Image Copyright
Using copyrighted images without permission can result in penalties. Look for watermarks, copyright symbols, or ownership notes. Consider contacting the owner for usage rights or use stock photo sites like Shutterstock, iStock, Unsplash, or Pexels. Authenticity is key, so prioritize original images.
5. Make Use of User-Generated Content (UGC)
User-generated content (UGC) is valuable for brands, as consumers trust authentic reviews. Encourage customers to share photos of your products or services through dedicated hashtags, and always seek permission before reposting their content.
6. Avoid Using Too Much Text
Visuals are processed faster by the brain than text. Keep your visuals clean and straightforward, allowing them to convey your message at a glance. Use videos for more detailed content, as they tend to drive higher engagement and reach.
The Types of Engaging Social Media Visual Content
1. Meta Stories / Instagram Stories
Utilize Stories features on platforms like Instagram and Meta to keep users updated on offers, events, and announcements. Engage with your audience through Q&A sessions or polls, maintaining consistency with your brand identity.
2. GIFs
GIFs can enhance content engagement by adding animation. They are shorter than videos but often more engaging, providing a fresh alternative to static images.
3. Videos
Videos are prioritized by Meta's algorithms for their ability to drive engagement. Create concise videos like how-to guides or product demonstrations to boost traffic and conversions. Live streaming is an effective alternative for real-time interaction.
4. Memes
Memes offer a creative way to differentiate your brand. They are shareable and relatable, increasing engagement. Create original memes and include your logo to maximize exposure.
Our Final Thoughts on Social Media Visual Content
Visual content creation should be a central component of your social media marketing strategy. Always consider your brand's message and identity in your designs, and don't hesitate to experiment to find what works best.